Chris Spark  ·  How I made it  ·  chrisspark.com

A production report  ·  22 seconds  ·  8 mistakes

Over $11 for a 22-second AI video.

It should have cost about $4. The other $7.50 was learning: eight mistakes, all on this page, so you do not have to make them.

Which AI made each second? The bar follows the video. Kling, Wan and Seedance are AI video models: each one turns a picture into a moving clip.

Kling 3.0 · the opening: the Godzilla head and the alley

Kling 3.0Wan 3.0 PrimeSeedance 2.5

The finished video  ·  22 s  ·  made with AI  ·  press play
01The idea Sat 26 Sep 2026, 11:33, TokyoSpent so far $0

It started with a video from Dubai.

I wanted a short film with an AI version of me in it. In a rainy Tokyo alley he puts a ¥1000 banknote into a haircut machine, leans his head in, and comes out with a new haircut.

My chat with Claude

we create now several viral videos using me as a character based on viral videos online

me, to Claude  ·  26 Sep, 11:33

My first message to Claude, the AI assistant I work with. Claude runs the AI tools for me. I judge the results.

Then I sent Claude a link to a viral video from Dubai, a haircut machine on the street, and told Claude my idea:

My chat with Claude

there is a viral video playing in Dubai, with a haircut machine in the streets… we take the main idea but change everything else. I want to have it in Tokyo, where modern Tokyo meets the traditional small alleys, Shinjuku and Golden Gai.

me, to Claude  ·  26 Sep

One frame of the Dubai video: a white haircut machine that stands alone on a square, with people next to it
One frame of the Dubai video

The frame is one picture from someone else’s video, shown so you can see the idea. The Dubai video: “Dubai’s Newest AI Barber Pod Will Shock You”, by Nova Elite on YouTube (15 seconds).

02The plan four stepsShould cost about $4

Four steps. About $4, if every step works the first time.

Claude was my AI director: it wrote the instructions and ran the tools. Higgsfield is one website with many AI models, paid by a monthly plan; it made every picture and every clip. I looked at everything and said yes or no.

  1. 1Character sheets of me. The AI’s reference for my face, before and after the haircut.$0.20
  2. 2Pictures. The machine, the note, the alley, the Godzilla head, and a start picture for every clip.about $0.60
  3. 3Video clips. Every clip starts from one of those pictures. A video model makes it move.$2.61 to $3.10
  4. 4Voice and 1080p. My voice clone on the three talking parts, then the whole film upscaled to full HD.$0.17
  5. =One try of everything: $3.6 to $4.1. I say “about $4”. Everything above that was learning.about $4

The whole thing took 35 hours from my first message to the video going online, about 10½ hours of real work with Claude. Counted from the chat; breaks longer than 20 minutes are not counted.

03Three ways to make an AI clip the short versionUsed in the film picture to video

Three ways to make an AI clip.

AI video tools work in different ways. Here is the short version, so the rest of the page makes sense.

Words only · not used in the film

Text to video

You write the scene in words. The AI invents everything: the face, the place, the light. Quick, but the person changes from one clip to the next.

Start picture + words · every clip in the film

Picture to video

You give a start picture (sometimes an end picture too) and words. The AI makes the picture move, so the person and the place stay close to the picture.

I said it before this project: “Otherwise, the person is drifting, and it won’t work.” Drifting means the face changes from clip to clip. So every clip starts from a picture I approved.

Genjutsu, a Higgsfield tool · tried once

Video to video

You start from a video that already exists and add your own pictures. Motion Transfer keeps the movement, camera and timing and rebuilds the person and the place from your pictures. Object Swap replaces one thing and keeps the rest.

The Dubai video had a movement I liked for the last shot, so I asked Claude to try Motion Transfer once. It went wrong: mistake 5.

Step 1Two character sheets of me picture model: GPT Image 2.5Cost $0.20

Before any video: my face, from four sides.

A character sheet is one picture of the same person from four sides: front, three-quarter, side and close-up. The AI looks at it to help keep my face the same in every shot. Claude made one of me with long hair and one after the haircut, and saved each in Higgsfield as an “Element”, a named character the AI can use again.

$0.20for the two sheets. Claude made 2 tries of each of the 4 views, 16 small pictures in all, and I approved one try per view. About 1 cent a picture.

Character sheet of me with long hair: front, three-quarter, side and close-up views
Before the haircut
Character sheet of me with short styled hair: front, three-quarter, side and close-up views
After the haircut

1 of 8 What went wrong

Claude picked the wrong face.

For the video, Claude picked one of the AI faces. It did not look like me. Here is my face from the sheet, the face Claude picked, and the face I picked.

My chat with Claude

you also picked the wrong face

me, to Claude  ·  26 Sep

What I do nowClaude shows me a few faces next to each other. I pick.

Me with long hair, close-up from the character sheet
Me, from the sheet
A face of me with short hair, made by AI: the one Claude picked
Claude’s pick
A face of me with short hair, made by AI: the one I picked
My pick
Step 2The pictures picture models: GPT Image 2.5, Seedream 5.0 ProCost about $1.00

Then the pictures: the machine, the alley, the note.

Before any clip, I need pictures. The alley is in Golden Gai, a district of tiny old bars in Shinjuku, Tokyo. In my film it has one futuristic shop: the haircut machine is built into the shop wall, and a white robot stands in the window. The Godzilla head is real: it sits on the Hotel Gracery in Shinjuku. Every clip also gets a start picture; you will see each one next to its clip in Step 3.

The haircut machine, built into a white wall
The machine
A rainy Golden Gai alley at night with the glowing machine in a white shopfront
The alley
The Godzilla head above Shinjuku at night
The Godzilla head
A 1000 yen note on a grey table
The ¥1000 banknote

2 of 8 What went wrong

A plant in the robot’s shop window.

“The plant doesn’t make any sense.”me  ·  26 Sep

Claude removed it in the next round.

What I do nowClaude checks every picture for things that do not belong.

The bottom of a robot shop window: the robot’s feet and a green plant in a pot, marked with an orange frame
A plant, in a shop for robots

3 of 8 What went wrong

The man stood a metre from the machine.

This is the start picture for the clip where the man leans his head into the machine. The man is an AI picture of me. His feet were about 1 metre to the left of the machine, on the ring’s reflection in the wet ground, while his head was already in the ring. I caught it. In the fixed picture he stands at the machine. Drag the line to see before and after.

What I do nowClaude checks where the feet are in every picture of a person next to an object.

After the fix: the man’s feet stand right next to the machine
Before the fix: the man’s feet stand about one metre to the left of the machine, on the ring’s reflection
BeforeAfter

Pictures are cheap: 1 to 6 cents each. Video is the expensive part, and it comes next.

Step 3The clips which AI made which partThree video models Kling, Wan, Seedance

Then the clips. Which AI made which part.

A video model is an AI that makes moving clips from pictures and words. Higgsfield has many; the film uses three. Each card shows one part of the film, the picture it started from, the model, and what one second costs. In the film, “me” and “the man” are the same AI version of me.

Start picture: the Godzilla headEnd picture: the alley

0:00 to 0:04

The opening

Kling 3.0 · 10¢ a second

Starts on the Godzilla picture and ends on the alley picture. It even spelled the hotel sign right: HOTEL GRACERY.

Start picture: me with long hair in the alley

0:04 to 0:11

Me, before the haircut

Wan 3.0 Prime · 5 to 7¢ a second

I talk to the camera. Of the three models, this one kept my face best.

The machine pictureThe note picture

0:11.2 to 0:12.8 · 1.6 seconds

The note goes in

Seedance 2.5 · 15¢ a second

Built from the machine picture and the note picture. The only part of my first round of clips that was good enough to keep.

Start picture: the man leaning his head into the machineEnd picture: me after the haircut

0:13 to 0:22

Head in, haircut, me after

Wan 3.0 Prime · 5 to 7¢ a second

The man’s head goes in and comes out, then I talk. Three clips, each from its own picture.

Step 3What went wrong in the clips mistakes 4, 5 and 6Spent here $6.45

Three things went wrong in the clips.

4 of 8 What went wrong

The price changed by itself.

The machine screen said ¥1000. In the AI clip the price changed to ¥5000 when the note went in. That makes no sense. Drag the line to compare. The clip next to it is the fixed version.

The fix: $0 Claude fixed the price in the video edit, with free software

Video model: Seedance 2.5

What I do nowClaude reads every word the AI puts on the screen.

The same machine after the fix, the screen showing 1000 yen
The machine in the AI video, the screen showing 5000 yen
AI clip: ¥5000Fixed: ¥1000
Fixed: the note goes in, the price stays ¥1000

5 of 8 What went wrong

The last shot became a different machine.

I wanted the end of the film to copy a movement from the Dubai video: the man pulls his head out of the machine, turns and grins. Genjutsu copies movement. It copied more than that.

One frame of the Dubai video: a white haircut machine that stands alone on a square, with people next to it
1  The Dubai video
My start picture: the man leans his head into the haircut machine in the alley
2  My start picture
3  What the AI made

“doesn’t make any sense”me  ·  26 Sep

$0.59 4 seconds · Genjutsu, Motion Transfer · start picture by GPT Image 2.5

What I do nowClaude did not use the shot; the film ends with Wan clips from my pictures. A tool that copies movement can copy other things too.

6 of 8 What went wrong

Claude did not compare what other tools charge.

I told Claude to check Kling and Wan, two other video models. Claude kept using Seedance, the most expensive one, for the whole first round: four clips, 24 seconds.

My chat with Claude

i told you to check kling and wan!

me, to Claude  ·  26 Sep

$3.53for the four Seedance clips. 1.6 seconds are in the film. Clip 1 also had a blurred stranger at 2.5 seconds, so Claude cut that part.

Clip 1 of 4: Shinjuku at night
Clip 1  5 s
Clip 2 of 4: me talking
Clip 2  7 s
Clip 3 of 4: the machine and the note. This is the only clip that made it into the video
Clip 3  6 s · 1.6 s used
Clip 4 of 4: me after the haircut
Clip 4  6 s

Then Claude ran the test it should have run first: the same picture and the same words on all three models. That round cost $2.33: an opening clip and a talking clip from Kling and from Wan, plus my voice on two of them. Seedance’s price was already known from the first round. What each model is good at:

Seedance 2.5 · 15¢ a second $0.88 for 6 seconds, first round

The most expensive, 2 to 3 times Wan. Its first clips had a blurred stranger and a wrong price. Only the note close-up was good.

Kling 3.0 · 10¢ a second $0.59 for 6 seconds

The best opening: it ended exactly on my picture, spelled the sign right, and I said its light looked “more realistic”. But in close-up my face changed after about 3 seconds; I said it “becomes unnatural”.

Wan 3.0 Prime · about 5 to 7¢ a second $0.44 for 6 seconds

Kept my face best when I talked, and the cheapest. But its opening ended on the wrong view and got the sign wrong, and its light looked like a phone selfie. In one test Claude gave it a recording of my voice; the lips did not match the words.

So each model made the part it does best: Kling the opening, Wan me talking, Seedance the note going in. True for this film; another film may need other models.

What I do nowClaude lists the tools that can make a clip, and what the same 6 seconds costs with each one, before I say GO.

Step 4The voice, and 1080p Voice Change, ByteDance upscalerCost $0.17

Last: my voice, and full HD.

$0.15

My voice

Every talking clip comes with an AI voice that is not mine. Voice Change, a Higgsfield tool, swaps it for my voice clone, an AI copy of my voice that I already had. Three talking parts: my voice over the opening pictures, me before, me after.

$0.02

1080p

Every clip is first made at a low resolution (480p), because that is cheaper. At the end the finished film is upscaled to 1080p, full HD.

7 of 8 What went wrong

The voice sounded like a robot.

“it sounds so deep and ai generated”me  ·  27 Sep

Claude had added effects to the voice clone: a pitch change, an echo, a phone-microphone sound. It got worse, not better.

What I do nowClaude uses the AI voice almost as it is: one light clean-up, the same volume everywhere. No echo, no pitch change.

Hear it. The same line, 7 seconds each.

Both are my voice clone, made by Voice Change, on the same clip. The first one went through Claude’s effects; the second one did not.

8 of 8What went wrong 22 to 27 SepThe budget $7.35, over it by 20:17

One big yes to everything.

I had a rule. I stopped using it. Then I made it stronger. Here is why, in three days.

22 Sep  ·  The rule

“Always ask for the GO.”

Nothing is spent until I say the word GO. I made the rule in another project, after Claude started a job the moment I confirmed a small detail.

26 Sep  ·  Too slow

“Simply not make me approve anything more.”

Asking every time felt slow. So I said yes to a whole list at once, with a budget of about $7.35. Claude could spend without asking me each time.

By 20:17 the bill was $7.69, over the $7.35 budget

27 Sep  ·  Locked again

“As long as I don’t say GO, you do nothing!”

Claude ran price checks right after I corrected something, without waiting for my GO. So the rule came back, stronger: even a price check waits for GO.

What I do nowClaude waits for the word GO before every spend. Slower, but I keep control of the money.

Part 2  ·  What it cost

OVER $11

It should have cost about $4.

Cents are rounded. The talking-clip line is a range because I have not confirmed its exact price per second.

The billOver $11 should have been about $422 seconds 50¢ a second

The bill, in one look.

50¢

for every second of the film (50 to 54 cents). What it really cost.

under 20¢

for every second. What it should have cost: the plan’s four steps, one try each.

Needed: the plan’s list, one try each. Learning: everything that is not on that list.

Higgsfield charges me in two ways: the monthly plan (every line above “Paid by my monthly plan”) and per second for the later Wan clips. Higgsfield lists two prices per second and I have not confirmed which one my account pays, so that line is a range. Lines are rounded to the cent, so a column can differ from its total by one cent.

Part 3What I learned eight rules, one per mistakeEach one links to its mistake

Eight rules. One per mistake.

Learn from my mistakes. Save about $7.50.

Before you make any video clip, list the tools that can make it and what the same 6 seconds costs with each one. Show me every picture first. Wait for my GO before you spend money.

Paste that into your first message to an AI assistant such as Claude. It is written for you: “me” and “my” mean you.

Follow for more how-tos: Chris Spark on YouTube, Instagram, TikTok and Facebook.

Every number on this page comes from the project’s own records: the spending record, the chat logs and the clip files. Some prices are ranges, because the exact price for each second is not confirmed. The video and every picture of me were made with AI.

Part 4The details for the curiousTap a bar to open it

The details.

The tools, and what each one costs

Everything ran inside Higgsfield; Claude ran the tools for me. Prices are for one second of video, one picture or one clip, from my own spending record. Cents are rounded.

  • Kling 3.0Video modelThe opening: the Godzilla head and the walk down into the alley.10¢ a second
  • Wan 3.0 PrimeVideo modelMe talking, the man’s head going in, and my walk out: 16 of the film’s 22 seconds.5 to 7¢ a second
  • Seedance 2.5Video modelThe note going into the machine. Four clips for $3.53; 1.6 seconds are in the film.15¢ a second
  • GenjutsuMotion transfer toolCopies the movement of one video onto new pictures. It copied the Dubai machine and the people too; the shot was not used.15¢ a second
  • GPT Image 2.5Picture modelThe character sheets, the machine, the note, the alley and the start picture of each clip.about 1¢ a picture
  • Seedream 5.0 ProPicture modelTried for the fixes. It got the feet right and left the plant out more often, but could not make the Godzilla picture.about 6¢ a picture
  • Voice ChangeVoice toolPuts my voice clone on a talking clip.about 5¢ a clip
  • Seed AudioText to speechReads typed text aloud. Tried for the first two voice lines; the film uses Voice Change instead.about 4¢ a line
  • ByteDance upscalerUpscalerUpscaled the finished film to 1080p, full HD. ByteDance is the software company that makes it.2¢ in total
The cost, hour by hour

Most of the plan money went in the first 9 hours: $9.21 by 20:50 on 26 Sep. The next 26 hours added 26 cents to the plan, plus the per-second clips. The table shows what my monthly plan paid.

WhenWhatTotal so far
26 Sep, 11:33My first message$0
26 SepTwo character sheets of mePicture model: GPT Image 2.5$0.20
26 Sep, 17:35First video clips, the machine, the alleyVideo models: Seedance 2.5, Genjutsu (motion transfer). Picture model: GPT Image 2.5$4.61
26 Sep, 20:17Testing other AI video toolsVideo models: Wan 3.0 Prime, Kling 3.0. Picture models: Seedream 5.0 Pro, GPT Image 2.5$7.69
26 Sep, 20:50First edit of the videoVideo model: Kling 3.0$9.21
27 Sep, 17:13Final video approved: “YES! That’s it.”Video model: Wan 3.0 Prime (most of its clips were paid by the second)$9.45
27 Sep, 19:59Upscaled to 1080pUpscaler: ByteDance$9.47
27 Sep, 23:01Published

The talking clips with Wan were paid by the second, in addition to the plan. Claude made 34 seconds of them; the film uses about 16. $9.47 plus $1.62 to $2.31 is over $11.